Crumbl’s $2 Billion Mistake.
How hype can build an empire, but can kill it just as fast.
Note from The WilderNet: I have never had a Crumbl cookie because they look like the dominant flavor is sugar. I also hate viral TikTok trends because I am a cranky Millennial. Anyway, this is a great analysis on how marketing and branding can get someone in the door but won't necessarily keep them there.